Jingzhi Chronicle
jingzhi.newsLuxury economy media
Jingzhi Chronicle is a bilingual media platform covering China's new luxury economy: craft, fashion, fragrance, beauty and the brands emerging around them. Its readers are split between mainland China and the international luxury industry.
The editorial structure was the hard part. Alongside conventional categories the publication runs named standing sections (Jingzhi Brand, Jingzhi Voice, The Visionary, the Weekly Brief), and each behaves differently. The Weekly Brief is a numbered digest, the Visionary a profile format. We modelled these as first-class section types so editors publish into the right shape without reaching for a developer.
Around the writing sits the business: newsletter capture, a downloadable media kit, gated annual reports, and WeChat, Weibo, Instagram and LinkedIn treated as equal distribution. Images are served through Cloudflare's transform pipeline so a photo-heavy feature loads acceptably on either side of the border.
Editors now publish features, weekly briefs and annual reports without a developer in the loop, and the archive has grown steadily without the section pages slowing down. The site is still running.
- Scope
- Build, editorial architecture
- Platform
- WordPress, Cloudflare image transforms
- Languages
- English and Chinese
- Formats
- Features, weekly briefs, annual reports